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State Moves Into Phase Two Of Study On Proposed Soccer Stadium

By Tim Richardson

At the request of Gov. Martin O'Malley and Mayor Stephanie Rawlings-Blake, the Maryland Stadium Authority voted May 23 on a Memo of Understanding between the MSA and D.C. United to perform the second phase of a study to build a soccer-specific stadium at Westport.
 
The venue would be part of Turner Development Group's planned revitalization of the Westport waterfront area, located on the Middle Branch of the Patapsco River.

D.C. United is one of the 10 charter clubs of Major League Soccer and has played its home games at RFK Stadium in Washington since the league's first season in 1996.

In a letter to the MSA dated May 11, O'Malley and Rawlings-Blake said they would like to explore further the viability of this project, based on the results of the previous market and economic study Crossroads Consulting performed on behalf of the MSA.

In December 2010, the Baltimore Development Corporation released the findings of that study to determine the feasibility of a professional soccer stadium in Baltimore. The report analyzed the potential success for two possible scenarios, including a 25,000-seat stadium for D.C. United at Westport.

"The first study looked at whether there was a market for the team and what the economic impact would be in terms of revenue for both the city and state," said Mike Frenz, executive director of the MSA. "In phase two, we will look at the estimated hard costs involved in actually building the proposed stadium."

The initial study determined that a relocated stadium in Westport would have approximately 49-54 events a year, including 17 D.C. United games. It projected that total attendance would vary from 584,750 to 695,100 per year, with total annual spending between $65.7 million and $78 million.

The report estimated a creation of 780 to 940 jobs per year, with annual state tax revenues of approximately $3 million-$3.5 million. The study also concluded that the stadium project would generate $2.3 million-$2.8 million annually in city taxes.

The Maryland legislature has committed $175,000 to pay for this next phase of the study, but the Memo of Understanding requires D.C. United to repay that amount to the state should the team relocate somewhere other than Baltimore. According to Frenz, that provision does not have a time deadline. Should the club choose to relocate 20 years from now to somewhere other than Baltimore, it would still be required to reimburse the state for that amount.

Doug Hicks, senior vice president of marketing and communications for D.C. United, wrote in an e-mail that the items the MSA was exploring represented the final phase of the economic feasibility study for a possible stadium in Baltimore.

"These steps are consistent with the process they follow with any major project and in line with previous statements provided by both MSA and D.C. United," Hicks said. "D.C. United continues to explore opportunities for a new stadium in Baltimore and in Washington, D.C., in order to assure the long-term financial viability of the team."

RFK Stadium is a 50-year-old facility and D.C. United has been reviewing its options for a potential new deal in an updated venue, either in D.C. or another location. Last season, the team signed a two-year lease to remain at RFK Stadium through 2013.

According to a March article in Sporting News, the deal afforded both the team and District of Columbia officials "additional time to search for a more permanent home for the league's most decorated club." D.C. United has won the MLS Cup a record four times, while appearing in five league championship matches.

According to the Memo of Understanding, D.C. United has agreed to complete 5 percent architectural and engineering plans for the proposed stadium. D.C. United has engaged Dallas-based architectural firm HKS Inc. for the design. The firm's Web site lists Cowboys Stadium, Dodger Stadium and Liverpool Football Club Stadium among projects in its sports portfolio.

Joseph Oakton of Bel Air has played soccer his entire life and said he supports any efforts that could lead to D.C. United playing in Baltimore.

"As an avid soccer fan, I think it would be exciting to have a MLS team playing in Baltimore," Oakton said. "I enjoy the United, but traveling to D.C. is just too inconvenient. But if they were to relocate to Baltimore, I would absolutely go to more of their games."

Later this summer, teams from Barclay's Premier League in England will play at M&T Bank Stadium when Tottenham Hotspur and Liverpool square off July 28. The game will mark the third time in four years that Baltimore has hosted soccer fixtures featuring elite European teams.

Posted May 28, 2012




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Comments:
Spy are you high?

The Baltimore Ravens would have more fans if called the Maryland Ravens?

Fans of the Ravens and Orioles are primarily from Baltimore City?

Fans aren't as simple minded as you suggest.

Explain why the New York Yankees have so many non New York fans?

Where is your example successful (geographic neutral) soccer team whose fans drive longer distances to support them?

And you know more about marketing than established Soccer clubs?

The last I checked, Manchester United has not changed its name to Great Britain United.

Care to explain?

[img]https://lh5.googleusercontent.com/-nWbfVqoNDHs/AAAAAAAAAAI/AAAAAAAAE2s/4Box1wuq4A8/s250-c-k/photo.jpg[/img]
Posted by: TowsonX @ 11:37 AM on 8.03.2012    [Add Your Comment]    [report abuse]

Bet you are enjoying the Euro Championship going on now,,,,,,what great soccor..........soccor is the correct spelling worldwide..............

Posted by: spy @ 10:00 AM on 6.22.2012    [Add Your Comment]    [report abuse]

When will the American public realize soccer is the world's sport and join hands. It would be great to see a soccer stadium in Baltimore! My age? I remember England winning the 1966 World Cup! Guess!
Posted by: ptmt96 @ 1:27 PM on 6.13.2012    [Add Your Comment]    [report abuse]

Hey Carmine,,,,,,,,wake up buddy , are you comparing soccer to football and baseball ? My goodness , up until then I thought you had common sense , I guess I was wrong,,,,,,,,,,,,,,I can't believe you missed my main point of expanding the fan base outside of Baltimore,,,,,,,the base must be expanded but it must be expanded wisely , how do you market to the Norfolk area? The answer is you don't , please brush up on soccer and marketing before commenting again , you can do this by researching the internet or by staying in school and use the library.............

Posted by: spy @ 9:50 AM on 6.10.2012    [Add Your Comment]    [report abuse]

The Orioles & Ravens have ALWAYS attracted fans from South Central Pennsylvania. They also have rooters in Virginia, Delaware and even Metro Washington. None of those fans have EVER demanded a name change! If "Maryland" is used in the name, what message are you sending to those fans outside the state? Wouldn't it be simpler to just use the name of the city in which the ballclub is based?

spy, it seems as though you strongly feel that a Baltimore-based franchise must market itself within Maryland ONLY. That's asinine! The marketing region should AT LEAST be the entire Chesapeake Bay watershed (look it up on your own). So, who's the one restricting the fan base NOW?
Posted by: Carmine Orrico @ 8:16 PM on 5.30.2012    [Add Your Comment]    [report abuse]

Problem is , the city dwellers do not have dollars to support MLS teams at the level they need,,,,,,,,,,The location must be assessable but also SAFE,,,,,,,,If you restrict the name to Baltimore you also restrict you fan base,,,,,,,,,,,,,it;s a new business world out there and the teams must adapt , each location is different , we are not Boston , we are a poor city and the demographics must be expanded upon................The Maryland name will also draw from Montgomery county without whose support it will fail , a Baltimore name will not be successful,,,,,,,,,,sorry to burst your bubble,,,,,,,,,,,,,,,sometimes the truth hurts...........
Posted by: spy @ 9:51 AM on 5.30.2012    [Add Your Comment]    [report abuse]

Any franchise based in Baltimore MUST have "Baltimore" in its name. Being called "Maryland" or "Chesapeake" is gutless and suicidal. Doing so would mean that the ballclub really doesn't give a damn about the community in which it's based. Remember that the Red Sox still have "Boston" in its name even though they represent the New England region.

The new stadium's location also MUST be within Baltimore City AND accessible by RELIABLE public transportation. If soccer's popularity is to expand in this country, it can no longer be marketed as a suburban sport. Just ask the Chicago Fire SC. Sellouts are nonexistent because Toyota Park is located in Bridgeview, many miles away from the Loop.
Posted by: Carmine Orrico @ 11:27 PM on 5.29.2012    [Add Your Comment]    [report abuse]

I agree with joeyp,,,,,you can't call the team DC anything as it would turn off way too many local fans in Baltimore,,,,,,,,,I was thinking along the lines of "Maryland United" to keep the United theme but representing Maryland,,,,,,,,,,,,,,,,,,

Has anyone done a study of how many DC fans would come up here if they were called Maryland United ?

There is a built in resentment between MD and DC fans , I can't explain it totally but I know it is there.......

I would love to see a MD soccer team but think the stadium should be in a safer place than the City,,,,,
Posted by: spy @ 10:25 AM on 5.29.2012    [Add Your Comment]    [report abuse]

Tim:

Great stuff, as usual...
But has anyone mentioned what would happen to the team's name if it moves here? If it does, it MUST NOT play under the DC United name! It MUST be changed to the Baltimore (whatevers). Any movement on this front?
Posted by: joeyp @ 9:43 PM on 5.28.2012    [Add Your Comment]    [report abuse]

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