Baltimore Tops Local Markets In Super Bowl Ratings
By Dave Hughes, DCRTV.com
CBS' coverage of the Super Bowl, featuring the winning Ravens, scored the second-highest TV rating in 27 years, down about 3 percent from last year.
The overnight household rating was 48.1, meaning 71 percent of all TV sets in use were tuned to the game.
The audience for the game peaked at 10:30 p.m., with a 52.9 rating and a 75 percent tune-in factor.
Baltimore had the highest local market numbers, with a 59.6 rating and 83 percent tuned in.
The Washington, D.C., market was third-highest, with a 56.9 rating and an 80 share.
Super Bowl MVP Joe Flacco and teammate Marshal Yanda were caught on the airwaves letting loose with a couple of expletives after the Ravens' win.
Yanda said, "Holy s---, huh?"
Flacco slapped Yanda on the shoulder and said, "F------ awesome!"
Flacco's expletive was caught by a boom microphone and aired un-bleeped on CBS.
With the Ravens' big win, Towson University's adult alternative rock WTMD, 89.7 FM, won its Super Bowl wager with fellow public radio outlet KALW in San Francisco.
KALW will have to play Baltimore bands at the end of local news programming for a week.
If the 49ers won, WTMD would have had to air bands from the City by the Bay during its "Live Lunch" for one week.
"Not only do we have the better football team," WTMD general manager Steve Yasko said, "we got the bigger, better bay."
Also, San Francisco public TV outlet KQED will be sending Maryland Public Television staffers sourdough bread and Ghirardelli chocolate.
If the 49ers had won, KQED staffers would have gotten to nosh on crab cakes and Berger cookies from MPT.
The Baltimore Ravens tout TV ratings progress in the D.C. market.
According to the Washington Post, the 16 regular-season Ravens games this past season earned a 13.1 average household rating in the D.C. market this season, the highest in franchise history.
The AFC Championship Game, featuring the Ravens beating the Patriots, earned an average household rating of 38.1 and a 57 share in the D.C. market, making it the most-watched Ravens game in the D.C. market since the franchise arrived, other than the Super Bowl.
Chris Kinard, the program director for D.C. sports talker WJFK, 106.7 The Fan, decided not to send his morning show, "Sports Junkies," to the Super Bowl this year.
Instead, he'll use that budget to send the Junks to Florida, to cover the Nationals at spring training.
Another D.C. sports talker, WTEM, ESPN 980, did send several on-air personalities, including Doc Walker, Thom Loverro and Andy Pollin, to New Orleans to cover the Super Bowl and the Ravens.
WTEM is often the second-highest rated radio sports talker in the Baltimore market, behind Charm City-based 105.7 The Fan, WJZ-FM.
Ted Leonsis, who owns the Washington Capitals and Washington Wizards, was interviewed on all-news WTOP Jan. 30. During the interview, he commented on his new Monumental Network.
"We need to generate more revenues," he said. "It's pretty simple. We're all in that business. We have to pay our employees more money. We have to continue to grow.
"And right now, we have a great relationship with Comcast SportsNet. Fantastic. They're great, great partners. But they don't pay us enough money."
Leonsis' Monumental is starting as an internet-only operation, but is expected to branch out into a full-fledged regional sports video network some day, directly challenging locals CSN and the Mid-Atlantic Sports Network.
Retired NFL quarterback Donovan McNabb, who played for the Redskins and the Eagles, is heading to a radio career with the new NBC Sports Radio network. We're told that he'll be part of a new daily talk show that will debut in April.
CBS Radio has changed the call letters of 1580 from WNEW-AM to WJFK-AM, to co-brand the station with D.C. sports talker WJFK-FM, 106.7 The Fan.
CBS flipped 1580 to the new CBS Sports Radio network on Jan. 26. The Maryland-based signal will cover much of the D.C. area, including the southern part of the Baltimore metro area.
CBS Sports Radio can also be heard on Baltimore's 1300, WJZ-AM.
Posted Feb. 5, 2013