Media Guide: Orioles Top Nats In DC Ratings
By Dave Hughes, DCRTV.com
TV ratings for the Baltimore Orioles pretty much held steady during the past season. When compared with 2008, there was a slight uptick in households watching, but a slight decline in overall ratings.
The Washington Nationals posted a 67 percent increase from last year despite the team sporting the worst record in baseball. Still, the Nationals attracted only about 14,000 households per game, dead last among MLB teams, while the Orioles averaged just over 30,000.
In fact, it has been reported the Orioles attracted 16,000 households from the D.C. market, 14 percent better than the Nationals did in their home market. Both teams are carried by the Mid-Atlantic Sports Network.
An average of 32,000 local households, or 2.9 percent of Baltimore-area homes, watched each of the Orioles 162 games this season on MASN, according to an analysis of Nielsen data in the Baltimore Business Journal. The number of households was up 10.3 percent compared with final ratings from last year.
The Baltimore Sun's managing editor for business news, Tim Wheatley, 48, was killed in a car accident in the northern Baltimore County area of Hereford Oct. 5. His 9-year-old daughter was with him in the vehicle. She survived and was taken to the Johns Hopkins Children’s Center.
Before joining the Sun's business coverage earlier this year, Wheatley had previously been a managing editor for the sports section. He'd been with the Sun since 2006.
The longtime voice of the Maryland Terrapins and local broadcasting legend Johnny Holliday was inducted into the University of Maryland's Hall Of Fame Oct. 9.
CBS Radio radio sports talker WJZ-FM, 105.7 The Fan, placed eighth among the male age 25-54 demo in the September radio ratings for Baltimore.
David Zurawik at Baltimoresun.com reported cable channel TBS had its biggest week in history with major league baseball playoffs last week despite only one series going beyond the three-game minimum. The numbers would have been even bigger if some of the series had been extended.
TBS finished first in primetime among all cable channels for the week of Oct. 5-11 with an audience of 5.4 million viewers. Second place went to more sports on ESPN with 4.1 million.
Radio talker Rush Limbaugh, heard in Baltimore on WCBM, 680 AM, has been dropped from a potential ownership group planning a bid for the St. Louis Rams.
NFL commissioner Roger Goodell raised doubt early this week when he said he would find it inappropriate for the owner of an NFL team to make public remarks such as those attributed to Limbaugh in the past.
In an e-mail to team owners, NFL Players Association executive director DeMaurice Smith said, "I've spoken to the Commissioner (Goodell) and I understand that this ownership consideration is in the early stages.
“But sport in America is at its best when it unifies, gives all of us reason to cheer and when it transcends. Our sport does exactly that when it overcomes division and rejects discrimination and hatred."
Metro Traffic/DC has parted ways with Byron Kerr, who did sports reports for D.C.'s WTOP all-news radio. Kerr will still be heard on WFED radio's George Washington University basketball play-by-play, we are told. WFED can easily be heard in Baltimore on 1500 AM.
And, George Wallace is now Metro's new sports director, and will be heard on WTOP. WTOP's sports director remains Dave Johnson.
Posted: October 15, 2009