By Dave Hughes, DCRTV.com
A Comcast SportsNet exec walks into a music venue near his office and hears a musician. Then, six months later, a song of hers is a theme on network shows.
If you tune into CSN's "Ravens Kickoff" or "Redskins Kickoff" pregame shows this season, you'll immediately be greeted with a snappy, country rocking video number, "Get Ya Game On," sung by Maggie Rose, a native of Potomac, Md., near Washington, D.C.
The song, which was recorded during the summer in Nashville, will also be featured during "Ravens Postgame Live" and "Redskins Postgame Live," as well as in CSN's promotional content.
"This all started on March 8 when I took my 9-year-old daughter, Olivia, to see Maggie perform at the [Bethesda Blues & Jazz Supper Club], which just happens to be directly across the street from Comcast SportsNet," said Joe Yasharoff, CSN's managing editor of news. "We made the decision to go about 30 minutes before the show began. I had never heard of Maggie Rose before that day. [But] after three or four songs, I was trying to come up with a way to get her on Comcast SportsNet."
Yasharoff approached Rose's team a few days later about writing an original theme song for the Bethesda-based regional sports network's Redskins and Ravens shows. And, a few weeks later, he had had lunch with Rose and her mother, who pitched the idea to Scott Siman at RPM Entertainment in Nashville.
"My two bosses, Cesar Aldama and Rebecca Schulte, were very supportive, giving me the green light from the get-go," Yasharoff said. "Austin Krablin, the head of our creative services team, knew the vision right away and was instrumental in the entire process. And Jordan Teller executed the vision helping shoot the video and editing the final version of the video.
"Before I knew it, we were negotiating a deal and she was writing the song. We loved the song. It was everything we had hoped it would be: original, catchy and anthemic.”
Yasharoff said the whole process, from inception to final product, took less than six months.
"We think this will create a buzz in both D.C. and Baltimore," he said.
Rose debuted the live version of the song in early September at a show at the Bethesda Blues and Jazz Supper Club, giving a shout-out to Comcast SportsNet, Yasharoff said.
The "Get Ya Game On" official music video opening debuted Sept. 5 on CSN, before the Ravens played the Broncos in Denver.
Check it out at csnbaltimore.com/video.
Posted Sept. 9, 2013