PressBox Expands Distribution to Royal Farms StoresPosted on June 22, 2006
Baltimore and Ocean City locations will provide 25 percent increase in distribution
BALTIMORE, June 22 – Word Smith Media Ventures, LLC announces a partnership with Royal Farms to distribute its publication, PressBox, at stores in the Baltimore metropolitan and Ocean City areas. This 25 percent increase in distribution comes less than two months after PressBox's April 27 launch as Baltimore's free sports weekly newspaper.
“PressBox readers enjoy the publication and indicated a desire for additional convenient pick-up locations,” says John Coulson, vice president of sales and marketing for PressBox. “Beginning July 13, readers across the Baltimore metropolitan area and in Ocean City will have easy access to local, regional and national sports coverage through their local Royal Farms store.”
“We’ve been watching the launch and growth of PressBox since its inception. Offering this quality publication is consistent with our desire to be the convenience store of choice in all markets we serve,” says Frank Schilling, director of marketing and merchandising for Royal Farms. “Our locations throughout the Baltimore metropolitan area and in Ocean City will make it easy for fans of all sports to stop by their neighborhood Royal Farms to pick up their free issue of PressBox.”
PressBox will also expand its radio presence with a new show, PressBox Live Sunday, hosted by former Ravens Radio pre-game and post-game host Paul Mittermeier. Airing Sundays from 9 to 11 a.m. on ESPN Radio 1300 WJFK, the new two-hour show complements PressBox Live Saturday with longtime Baltimore broadcaster Stan “The Fan” Charles and Bruce Posner. The Sunday edition will highlight high school and collegiate sports, as well as the Ravens and fantasy football during the NFL season. Mittermeier will analyze sports, interview athletes and coaches, and provide callers and fans with the opportunity to weigh in on a wide range of topics.
“PressBox Live Sunday is a spin-off of the newspaper and expands a little bit more on what you’re getting in a column,” says host Paul Mittermeier. “I’ve been covering sports in this town for 15 years and have strong access to athletes and coaches that will benefit the listeners.”
In addition, The Baltimore Examiner will republish Stan "The Fan" Charles’ weekly column, “One Fan’s Opinion,” in the Saturday edition of The Examiner. The Saturday edition of The Examiner reaches a circulation of 250,000 readers.
PressBox offers readers free, comprehensive coverage of local sports news, including professional, college, high school and local recreational league, as well as analysis of major national sports news. The publication is distributed every Thursday through more than 500 locations throughout the Baltimore metropolitan area via local retailers and street boxes, with a weekly circulation of over 25,000. PressBox also features an interactive companion Web site at PressBoxOnline.com, two local radio shows, and in the near future, locally-based sports television programming as part of the comprehensive media partnership.