He's known as Mike Bradley on the Eastern Shore and Mike Popovec in Baltimore. His real full name is Michael Bradley Popovec, and he lives and breathes Baltimore and Maryland sports on radio stations from Baltimore to Ocean City.
Born in 1980, the 33-year-old Popovec is a native of Woodlawn and a graduate of Calvert Hall College High School and Loyola College (now Loyola University). He also has a degree in finance.
"I've always loved radio growing up as a kid, even back to 7 years old," he said, "and I've always loved sports. I got my start in music radio, but always wanted to do sports talk radio."
He got his chance in 2006, when he entered and won a contest for people who wanted to be a sports talk show host, held by Towson sports talker WNST, 1570 AM.
Popovec had been doing music radio on the Eastern Shore since college, and he started working at WNST in April 2007, doing a weekday evening show, plus fill-in on-air work and ad sales.
He did the WNST show through October of that year, but did not renew his gig.
"I didn't like sales," he said. "That's not what I wanted to do."
He headed back to a radio job at Great Scott Broadcasting in Georgetown, Del., and started hosting "Ravens Rap," an Ocean City-based football radio and TV show, which has been around for 12 years, with Popovec hosting the last six.
"Ravens Rap" started as a radio show at 11 a.m. Sundays on 93.5 The Beach, WZBH, and has expanded to cable TV systems along the Delmarva Coast. It is taped at the so-called "Ravens Room" at The Blue Ox, a restaurant in Ocean City. The show can also be accessed via Ravens247.com and on YouTube beginning every Friday.
"Once a year, Ravens owner Steve Bisciotti comes down and does a show with us," Popovec said. "That's a big highlight."
Popovec spends a lot of time in the Delmarva area, currently living in Ocean City, and said one of the trends he had seen was that the coastal area had gone from being mostly Redskins country, when the Colts were Baltimore's pro football team, to mostly Ravens country. He said that was true even in southern Delaware, where many residents had been aligned with the Philadelphia Eagles.
After Popovec got a budget cut from Great Scott in 2010, CBS Radio in Baltimore reached out to him about working for its sports talker, 105.7 The Fan, WJZ-FM. He's heard mainly on weekends doing an early evening show, and a Sunday afternoon show after football season ends. Popovec has also done some fill-in work and worked on a weeknight show.
"I do a little bit of everything for 105.7," said Popovec, who is single. "I haven't had time for a relationship."
Popovec also does "Terps Scoreboard" for 105.7, the University of Maryland sports flagship station, which is heard on many of the 14 stations that carry Maryland games, along with SiriusXM satellite radio.
Plus, Popovec (as Mike Bradley) also now works in Lewes, Del., at WGMD, a Resort Broadcasting-owned talker on 92.7 FM, where he co-hosts the weekday morning show and doubles as the station's sports director.
Sports topics often dominate his WGMD show, including a high school sports preview rundown on Fridays. Delaware Today magazine recently named the station as best for sports downstate, Popovec said.
Popovec also said he was working to add even more sports programming to the station.
But, as busy as he is, he still finds time to do yet another Maryland sports radio gig.
You can often find Popovec (again as Mike Bradley) in Easton, where he helps produce a high school game of the week for Maryland's Bayside Conference and an "Overtime Live" show heard on Easton's WINX, 94.3 FM, at 9 p.m. Fridays. It's also online at Baltimore-based SFMSports.net, where he often does color commentary for other Maryland sports events.
So, what are Popovec's plans for the next 10 years or so?
He loves Baltimore and the Eastern Shore, he said, and wouldn't mind staying here.
"I really do like the area, and I like sports talk radio," Popovec said. "I'd love to have my own sports talk show. Part of my strength is my roots to the local area and Baltimore, the local aspect. I love taking about going to games at Memorial Stadium. I love TV, but radio is my passion."