Ravens Nation got a big boost from Forbes magazine.
According to numbers released in an Aug. 21 article by Christina Settimi, the Baltimore Ravens were ranked fifth overall on Forbes' list, "The NFL's Best Fans."
Baltimore fans were ranked behind the Green Bay Packers, Denver Broncos, New England Patriots and New Orleans Saints, respectively. Meanwhile, Baltimore ranked ahead of the Indianapolis Colts (sixth), Pittsburgh Steelers and Dallas Cowboys (tied for seventh), defending Super Bowl Champion Seattle Seahawks (ninth) and Chicago Bears (10). The list only rewarded 10 teams and their fan bases.
"What is most impressive for the Ravens is they made a list with teams that have national fan bases," said media and marketing consultant Frank Carney. "The Cowboys, Colts, Steelers, Packers and Bears all have large fan bases throughout the entire United States. The Broncos, along with the Seahawks, each are regional teams that draw fans from as many as five states.
"So, it is not only impressive, but shows you how loyal the Ravens fans are, and how dedicated they are to buying the merchandise, filling up the stadium and never missing their team each time they are on TV. As a Steelers fan who has had season tickets to the Pittsburgh games for 30 years, I have seen first hand how the Ravens have done such an outstanding job of selling the team to the fans and laying the ground work for a successful and loyal fan base."
Forbes based their rankings on five areas of interest. It began with what the magazine called the "hometown crowd reach." According to Forbes, it used a formula that was defined by the Nielsen – Scarborough research team as a percentage of the metropolitan area population that watched, attended and/or listened to a game during the last year.
Forbes used three years of data from the following areas: television ratings (per Nielsen), stadium attendance based on capacity reached and merchandise sales (per NFLShop.com). Finally, it added the social media reach (a combination of Facebook likes and Twitter followers) based on the team's metro area and population.
Here's how the Ravens did in the Forbes rankings:
• Stadium attendance, No. 1
• Hometown crowds, No. 4
• Television audience, No. 6
• Social media, No. 8
• Buying merchandise, No. 12