Baltimore's entry in the Arena Football League is drawing on city and regional hallmarks in creating an identity.
The team name, the Brigade, was announced at a news conference Jan. 25 along with the logo and uniforms, as the franchise heads toward its season-opener against another new team, the Washington Valor, at the Verizon Center in Washington April 7. Both teams are owned by Monumental Sports & Entertainment, which also owns the NBA Washington Wizards, NHL Washington Capitals and WNBA Washington Mystics.
After three games on the road, the Brigade's home opener is against the Tampa Bay Storm at Royal Farms Arena in downtown Baltimore May 7.
The significance of the name Brigade is that it describes "a unified military group. … Baltimore is an historic city with a rich military heritage," said Roger Mody, who is overseeing the Baltimore and Washington teams for MSE.
"Brigade also means a group of people unified, dedicated to a common cause, which is winning. We wanted our team name to reflect our brand, our identity, and we wanted it to be powerful, united, strong and victorious, and we wanted to combine it with Baltimore's rich history."
The logo pulls together several Baltimore elements.
A silver B sits in a dark-and-light-blue pentagon with stylized waves under the letter.
The five-sided outline evokes the walled fortifications of Fort McHenry, the national landmark where the American flag flew as Francis Scott Key penned the "Star-Spangled Banner." The waves under the B represent the city's harbor and Maryland's ties to the water. The logo also drew inspiration from the historic brick walls found throughout Baltimore.
"The logo represents the strength of one team and one city," Mody said.
The dominant team color is a dark blue called Brigade Blue. There's also a lighter accent blue called, fittingly, Brigade Light Blue. The bold B is Brigade Silver.
Home jerseys are dark blue; away jerseys are white. Contrasting pants colors that were modeled were white (with blue jerseys) and dark blue (white jerseys), although a news release also mentioned occasional use of gray pants. Uniform pants will carry the names either "Brigade" (on the blue and white versions) or "Charm City" (on the gray) running vertically along the leg.
Helmets are white and will be emblazoned with the wave portion of the primary logo, according to a news release.
The Brigade will play a 14-game season, including seven home games, starting with the away opener in Washington and continuing through the regular season finale, also against the Valor, at home Aug. 4.
Season-ticket memberships for the Brigade are currently on sale starting at $8 a game. For tickets or more information, call 667-930-0200 or email firstname.lastname@example.org.