navigation-background arrow-down-circle Reply Icon Show More Heart Delete Icon wiki-circle wiki-square wiki arrow-up-circle add-circle add-square add arrow-down arrow-left arrow-right arrow-up calendar-circle chat-bubble-2 chat-bubble check-circle check close contact-us credit-card drag menu email embed facebook-circle facebook-square facebook faq-circle faq film gear google-circle google-square google history home instagram-circle instagram-square instagram linkedin-circle linkedin-square linkedin load monitor Video Player Play Icon person pinterest-circle pinterest-square pinterest play readlist remove-circle remove-square remove search share sign-out star trailer trash twitter-circle twitter-square twitter youtube-circle youtube-square youtube

You have to have a valid membership to attend this event

You have to have a valid membership to attend this event

Under Armour Names New President, Kevin Plank Still CEO

June 28, 2017
Under Armour named a new president and COO June 27, as founder Kevin Plank relinquished the title but will remain chairman and CEO of the Baltimore-based sportswear company.

The appointment of Patrik Frisk, who has nearly 30 years' experience in the apparel, footwear and retail industry, goes into effect July 10.

"Patrik's global experience in brand building, including a proven and disciplined record of driving growth, while enhancing profitability and efficiency, will be instrumental as we work to transform our business model to deliver long-term value for our consumers, customers and shareholders," Plank said in a statement. "The opportunity to leverage our strengths -- innovative product, brand strength, premium sports marketing assets and unparalleled consumer connections -- within an increasingly more digital ecosystem has never been greater."