navigation-background arrow-down-circle Reply Icon Show More Heart Delete Icon wiki-circle wiki-square wiki arrow-up-circle add-circle add-square add arrow-down arrow-left arrow-right arrow-up calendar-circle chat-bubble-2 chat-bubble check-circle check close contact-us credit-card drag menu email embed facebook-circle facebook-square facebook faq-circle faq film gear google-circle google-square google history home instagram-circle instagram-square instagram linkedin-circle linkedin-square linkedin load monitor Video Player Play Icon person pinterest-circle pinterest-square pinterest play readlist remove-circle remove-square remove search share sign-out star trailer trash twitter-circle twitter-square twitter youtube-circle youtube-square youtube

You have to have a valid membership to attend this event

You have to have a valid membership to attend this event

Brand Ambassador: Under Armour CEO Kevin Plank

December 4, 2017
After a tumultuous year, Under Armour CEO Kevin Plank is newly resolved to see his company -- and city -- thrive.

By Mike Unger, Baltimore magazine

Kevin Plank has a telescope in his office aimed not at the heavens, but at a hotel. From his suite on the fourth floor of the Cascade Building at Under Armour's Tide Point headquarters, Baltimore's sportiest billionaire can gaze across the water to the Sagamore Pendry, the Fells Point luxury hotel he opened in March.

Dripping with symbolism, the instrument was a gift from the property's general manager, who already knows what everyone who works for Plank will discover soon enough: The boss will be watching.

Not that Plank is a micromanager -- he didn't pick out carpet or trim for the guest rooms. But he knows that his employees are among the most public faces of his brands, and to Plank, brand is king. He focuses on his businesses' reputations with the precision of a Jordan Spieth putt.

Plank's never been a reticent or reclusive CEO, but he's far more comfortable discussing the company he famously dreamed up while an undersized, overachieving football player at the University of Maryland than he is talking about himself. That's one reason these are trying times for him both professionally and personally.

Photo Credit:  James Michelfelder for Baltimore magazine