navigation-background arrow-down-circle Reply Icon Show More Heart Delete Icon wiki-circle wiki-square wiki arrow-up-circle add-circle add-square add arrow-down arrow-left arrow-right arrow-up calendar-circle chat-bubble-2 chat-bubble check-circle check close contact-us credit-card drag menu email embed facebook-circle facebook-square facebook faq-circle faq film gear google-circle google-square google history home instagram-circle instagram-square instagram linkedin-circle linkedin-square linkedin load monitor Video Player Play Icon person pinterest-circle pinterest-square pinterest play readlist remove-circle remove-square remove search share sign-out star trailer trash twitter-circle twitter-square twitter youtube-circle youtube-square youtube

You have to have a valid membership to attend this event

You have to have a valid membership to attend this event

Ravens' Next Play Is To Fill Empty Seats At M&T Bank Stadium

January 4, 2018
By Jonathan Munshaw, Baltimore Business Journal

The empty purple seats at M&T Bank Stadium as the Ravens battled for a playoff spot on Sunday capped a major, and uncharted, hurdle the team faced this season: Getting fans to come to games.

Despite reported attendance being down just 0.7 percent from 2016, there were clearly empty seats throughout the season, even as the Ravens were contending for the postseason through literally the final minute of the season. Posts on social media have shown a number of fans voicing displeasure over members of the team kneeling during a game in London against the Jacksonville Jaguars. The team's blow-out loss of 44-7 didn't help.

Joseph Murphy, a season-ticket holder for the Ravens, said he immediately went to sell his personal seat license online after the protests. He said he has yet to receive an offer, despite listing them for $2,000 less than what he initially paid.

"I have gone to a few games since I can't even give the tickets away but it is just not the same," Murphy, an insurance salesman, said. "The people around me are different as most die hards have sold or given away their tickets and it is just not the same as it used to be before the disrespect of our flag took place."

While the protests are certainly one factor in why attendance was down this year, sports marketing experts say the Ravens — and its NFL peers — are dealing with a variety of threats to in-game attendance, including the lure of the big-screen television, a change in viewing habits, problems with scheduling and President Donald Trump encouraging fans to boycott games.

In response, Ravens President Dick Cass wrote a letter to fans Dec. 22 asking them for support during the final two home games, citing protests as a major factor in a decline of fan interest.

"We had the poor showing in London, complicated by the kneeling of a dozen players during the National Anthem," the letter reads. "That became an emotional and divisive issue. We know that hurt some of you."

For more on the Ravens' attendance, read the full article at the Baltimore Business Journal.

Photo Credit: Sabina Moran/PressBox