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With A Little Help From Ray Lewis And Tom Brady, Under Armour Vows 'To Fight Back'

January 24, 2018
By Holden Wilen, Baltimore Business Journal

Like some of its signature athletes have done in their own careers, Under Armour Inc. wants to make a comeback after a challenging 2017.

The Baltimore sportswear maker did not shy away from addressing Wall Street's criticism in a video shown to the U.S. Olympic bobsled team at its Locust Point headquarters on Tuesday. Starting with clips highlighting Under Armour's early growth as a company and then transitioning to some of the comments Wall Street analysts made as Under Armour's stock plummeted almost 50 percent last year, the video takes viewers on a journey with the company. The video ends with a montage of sports highlights and motivational speeches by CEO Kevin Plank and former Baltimore Ravens star Ray Lewis about overcoming adversity.

For more on Under Armour's comeback, read the full article at the Baltimore Business Journal .