By Holden Wilen, Baltimore Business Journal
Like some of its signature athletes have done in their own careers, Under Armour Inc. wants to make a comeback after a challenging 2017.
The Baltimore sportswear maker did not shy away from addressing Wall Street's criticism in a video shown to the U.S. Olympic bobsled team at its Locust Point headquarters on Tuesday. Starting with clips highlighting Under Armour's early growth as a company and then transitioning to some of the comments Wall Street analysts made as Under Armour's stock plummeted almost 50 percent last year, the video takes viewers on a journey with the company. The video ends with a montage of sports highlights and motivational speeches by CEO Kevin Plank and former Baltimore Ravens star Ray Lewis about overcoming adversity.
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Baltimore Business Journal