By Ryan Sharrow | Baltimore Business Journal
The Baltimore Ravens are freezing ticket prices for the second straight season in 2019.
The move comes despite the franchise making its first playoff appearance in four seasons last year. Renewals for the 2019 season have been sent to season-ticket holders, team spokesman Kevin Byrne said.
The Ravens' last hike in prices came in 2017, which marked its first since 2013 when the team had just won a Super Bowl championship. For the 2017 season, ticket prices increased anywhere from 4.7 percent to 10.3 percent. At the time, team executives cited the $120 million in upgrades to M&T Bank Stadium as part of the reason for the price hike.
Holding the line on ticket prices in 2019 comes as the franchise has faced a decline in attendance at home games throughout the last few years. The Ravens, like some other NFL franchises, have faced a variety of issues in recent seasons, including fan reaction regarding players kneeling during the national anthem. The Ravens, for their part, saw a spark among the fan base with rookie quarterback Lamar Jackson leading the team to wins in six out of the final seven regular-season games to secure a playoff berth.
The team lost in the AFC wild-card round to the Los Angeles Chargers at M&T Bank Stadium in January.
Ahead of the 2018 season, the team slashed the price of 21 concession items by an average of 33 percent, part of a plan to better connect with fans and make games more affordable for families.
The most popular game day items -- soft pretzels and french fries -- were the most heavily reduced. A soft pretzel dropped 53 percent from $4.25 to $2, while the cost of french fries declined 50 percent to $3.
The team has not announced any plans for additional cuts.
Photo Credit: Kenya Allen/PressBox
Issue 252: March 2019