Posner's Terp Show Expanding
By Dave Hughes
Bruce Posner, who hosts the Baltimore-based "Terp Talk" University of Maryland-themed radio show, is hoping to launch a Washington version on CBS's Big Talker, 1580 AM, WHFS, which pumps a 50,000-watt daytime signal throughout the Washington, D.C., metro area.
Posner's original five-year-old Baltimore version of "Terp Talk" is heard Thursdays at 6 p.m. on CBS's ESPN 1300, WJZ-AM. He also hosts "The Sports Maven" show, which has a broader focus, at 9 a.m. Saturdayson WJZ-AM.
"I've been doing the show for five years," Posner says about "Terp Talk," which is sponsored by Koons Ford. "I cover all sports from Maryland -- A to Z. Just about anyone you can name associated with Maryland has been on my show."
The Baltimore-area native and University of Maryland graduate, class of 1972, also has a Web site to go with the show, Terptalk.com, that is branded as "a one-stop portal to learn about what is happening with the Maryland Terrapins and Maryland sports."
Posner said the site, which features episodes of his radio shows on demand, gets about 30,000 hits per month.
When not doing radio, Posner, 60, has worked in a few other businesses, including the local car sales arena, which is helpful in drumming up advertisers for his radio shows, and, most recently, a flooring/carpeting concern.
It's not hard to tell that Posner really loves what he does on the radio.
He got his start on the airwaves because of a longtime friendship with Stan "The Fan" Charles, the publisher of PressBox.
Posner had been a frequent caller to Charles' radio shows over the years, and was a co-host on Charles' morning show on Baltimore's 1300 AM in 2005, a gig that lasted for about three years.
"I wanted a co-host for the show, and Bruce was there to help out," Charles said. "We've been family friends since childhood."
They went to the same high school. Bruce's son, Zak, was even an intern on Charles' radio show. Eventually, Charles suggested that Posner do his own radio show.
"Bruce has got the great gift of gab," Charles said. "He's an expert in sports, he sounds good on the radio and he excels at selling ads."
Because Posner had a track record with Charles at 1300, station management at the CBS-owned station was more than willing to give him a shot.
Posner said he was looking forward to having a Washington, D.C. radio show that can be easily heard in College Park. He has a lot of folks there who contribute University of Maryland sports commentary and news to his Web site and WJZ-AM shows.
Rick Jaklitsch, a "Terp Talk" sponsor via his Jaklitsch Law Group, will be a frequent co-host on Posner's new Washington show. And yes, like Posner, Jaklitsch is an avid Maryland supporter.
Jim Williams, who pens a sports media column for the Examiner, notes that a number of Washington teams, including the Capitals and the Wizards, are actively marketing themselves to the Baltimore market.
Which leads one to wonder: What if Baltimore and Washington were one sports market?
Baltimore is said to be the 20th largest market with 2.7 million people, and Washington is seventh with nearly 5.6 million people.
But if you combine the two markets, with about 6.3 million people, it would become the fourth-largest market, behind New York City, Los Angeles and Chicago.
While Baltimore doesn't have a hockey team, its TV viewers are increasingly watching Washington Capitals games. Recent playoff games got a 2 share in Baltimore.
"The Capitals are clearly a regional franchise, perhaps the only true one," Williams said. "They attract fans from the Pennsylvania borders to Richmond and have the third-most extensive radio network in the USA among hockey teams."
Issue 161: May 2011